Why You Have To Fail To Grow

If you’re training for a badass endurance event (Ironman, Ultra, Marathon, OCR or Hyrox to name but a few) you’re going to have bad sessions. Not just tired sessions or slightly off sessions—I’m talking about the ones where everything goes wrong. The bike interval where your power drops like a stone. The run where your heart rate refuses to cooperate. The strength session where that weight you lifted last week suddenly feels impossible.

Here’s what most athletes don’t realize: those sessions aren’t setbacks. They’re exactly what you need.

The Comfort Zone Trap

Too many athletes live in their comfort zone without realizing it. They stick to weights they know they can lift, power zones they’re confident hitting, and paces that feel manageable. Every session gets ticked off as “completed” and they feel like they’re making progress.

But here’s the truth—if you’re hitting every target in every session, you’re not training hard enough. You’re maintaining fitness, not building it.

Real Endurance coaching isn’t about creating sessions you can always complete perfectly. It’s about finding your limits and then pushing just beyond them. That’s where growth happens.

What Failure Actually Looks Like

Let’s be clear about what I mean by failure in training:

• Missing your target power by 20 watts in the final interval
• Having to drop the weight mid-set because your muscles give out
• Watching your heart rate drift despite holding the same effort
• Cutting a run short because your legs have nothing left

These aren’t signs you’re weak or not cut out for endurance sports. They’re data points telling you exactly where your current limits are.

Why Failure Drives Progress

When you fail at something in training, your body gets a clear message: this isn’t good enough yet. That’s when the real adaptations start happening.

Your muscles don’t get stronger from the reps you complete easily. They adapt from the ones that push them to their breaking point. Your cardiovascular system doesn’t improve from staying in your comfortable heart rate zones. It develops when you demand more from it than it can currently deliver.

The same applies to your mental game. Every time you push through discomfort, every time you attempt something you’re not sure you can complete, you’re building mental resilience. That’s the difference between athletes who crumble when things get tough and those who find another gear.

The Different Breed Philosophy

At Different Breed, we operate on a simple principle: you never truly fail unless you give up completely. Until then, everything is just an attempt.

Didn’t hit your target wattage in that bike session? That’s not failure—that’s information. Now we know where your current threshold sits and we can work from there.

Had to drop out of a long run early? Perfect. We’ve found the edge of your current endurance and we know exactly what needs work.

This shift in perspective changes everything. Instead of seeing difficult sessions as proof you’re not ready, start seeing them as proof you’re training at the right intensity.

How To Use Failure In Your Training

The key is being smart about when and how you push your limits. Here’s how to make failure work for you:

Progressive overload matters. Don’t jump from comfortable to impossible overnight. Gradually increase demands so you’re regularly challenging yourself without overwhelming your system.

Track everything. When you don’t hit a target, note why. Was it physical fatigue, mental fatigue, environmental factors, or just a hard day? This information guides your next session.

Recover properly. Pushing limits only works if you give your body time to adapt. Hard sessions need to be balanced with easier ones.

Stay consistent. Missing targets occasionally is normal and beneficial. Missing them constantly means you need to adjust your approach.

The Mental Game

The biggest barrier isn’t physical—it’s mental. Most athletes are afraid to fail because they think it reflects poorly on their potential.

Flip that thinking. The athlete who never fails in training is the one who’ll struggle most when race day gets tough. They haven’t practiced pushing through when things don’t go to plan.

When you’re comfortable with challenging sessions, when you’ve practiced performing under pressure, you develop confidence that goes beyond fitness. You know you can handle whatever race day throws at you because you’ve handled worse in training.

Moving Forward

Stop aiming for perfect sessions every single time. Start aiming for some challenging ones. The session where you barely hung on to your target power is worth more than ten sessions where you crushed it easily in Z3.

Your coaching should at times push you to places that feel uncomfortable. If it doesn’t, you’re not getting the adaptation you’re aiming for.

Remember: every professional athlete fails in training regularly. It’s not a sign of weakness—it’s a sign they’re training at the level needed to improve.

The difference between good athletes and great ones isn’t that great athletes never fail. It’s that they fail better, learn faster, and keep pushing forward.

Learn this and you are truly becoming Different Breed.