My Coaching Ethos and Athlete Philosophy

My personal ethics and belief system are a mixture of Buddhism and Stoicism and this heavily influences who I am, both as an athlete and a coach.

As an athlete, I hold myself accountable to same 5 rules that I apply to my coaching, and I try and instil these into my athletes.

As an Endurance Expert these 5 rules have been shaped over many years of racing and they are the foundation I believe every great success can be built upon.

*I’ll go into each one in more detail as the subject of their own conversation.

1) Control the Controllable

Only certain things are within our control. If it isn’t something you have any say over, forget it. Only expend energy on the things that you can directly influence.

2) Find the Positive
Even in the most disappointing situation (that race DNF, that training injury) there will be a positive IF you are willing to look for it.

3) Focus on You

This is one of the hardest ones for athletes to really internalise and act upon. Looking at what others are doing on Strava and/or comparing yourself to other athletes is a waste of your time and mental energy. All of your focus should be on your own performance.

4) 100% Effort
In everything you do. This feeds into the message of the previous weeks conversations…Integrity to do the work even when none is looking and acting like the athlete you want to become.

5) Extreme Ownership

Thank Jocko Willink for this one. No matter what the situation or anyone else’s involvement, take ownership. Don’t find someone else to blame. Make it your problem and find a solution.


About Liza Smith

Liza: The Endurance Expert – Unlock Your Peak Athletic Potential!

Dedicated to endurance, particularly in extreme events like Ironman, OCR and Ultras, Liza stands out not just as a coach but as an emblem of determination and tenacity.

With a reputation for moulding winners and transforming raw potential into prowess, Liza is the top pick for those aspiring to reign supreme in their sport.

Liza’s coaching philosophy centres on the power of the mind. Her five pillars – Control the Controllable, Find the Positive, Focus on You, 100% Effort, and Extreme Ownership – guide athletes to both mental and physical excellence.

Whether you're just starting out or vying for the gold, Liza ensures your hard work delivers results. Train with Liza and unleash the ultimate athlete within you.