Generic training plans are everywhere – but they weren’t built for you. At Different Breed, we deliver Ironman coaching that’s tailored to your physiology, schedule, and race goals. Whether you’re aiming for a sub-12 finish, a first Ironman, or your next Kona qualification, your training should be as unique as your ambition.
We don’t do cookie-cutter. We coach endurance athletes who demand more than a PDF and a pat on the back—because when you’re investing thousands in gear, race fees, and hours on the road, why gamble the outcome on a’one-size-fits-all’ plan?
Here’s how we build better athletes, brick by brick.
Let’s be honest – those free downloadable training plans aren’t designed for you. They’re designed for everyone, which means they’re actually designed for no one.
Generic plans assume:
Reality check: none of those assumptions apply to you or any other actual human being.
At Different Breed, our coaching is constructed around five proven training principles that shape every athlete’s journey:
Strength isn’t just for sprinters. Our Ironman athletes develop powerful, fatigue-resistant bodies that hold form deep into the marathon—because mile 90 on the bike is where most competitors start falling apart.
Our athletes develop:
When other athletes break down in the late stages, our athletes maintain form and efficiency.
Training smarter trumps training harder. We maximize impact and minimize wasted time. Our smart, time-efficient training structure targets performance gains without burnout – perfect for busy professionals chasing big goals.
This approach prevents overtraining, accommodates busy schedules, reduces injury risk, and eliminates “junk miles” that increase fatigue without delivering performance gains.
From terrain and weather to posture and pacing, we replicate race conditions in your training. No generic mileage targets – just precision prep based on your event, goals, and data.
Generic plans can’t deliver this level of specificity – only coaching designed exclusively for you can.
Life doesn’t stop during Ironman prep—injuries, work, family all happen. That’s why our plans are agile and responsive, adjusting in real time to keep your momentum strong.
When hurdles appear, we don’t pause training. We adapt and overcome, modifying approaches while maintaining forward momentum.
The most undervalued element becomes a cornerstone of our approach. You’ll learn to:
Those who master recovery don’t just finish – they compete at their full potential.
True Ironman coaching isn’t about following a rigid calendar of workouts. It’s a dynamic partnership that evolves as you do:
An Ironman coach analyzes your specific metrics – not just your FTP or pace, but how quickly you adapt to training loads and how well you recover. This isn’t guesswork; it’s science applied specifically to you.
Generic plans can’t account for your unique response to training stimulus. A coach adjusts when your body tells them to – not when some calendar says it’s time.
Life doesn’t stop when you start training for an Ironman. A coach pivots immediately when disruptions occur, recalibrating your entire training block while keeping you on track for race day.
When that business trip appears, your coach isn’t blindsided. They’re already working on alternative sessions that factor in your limitations.
The Ironman isn’t just a physical challenge – it’s a mental marathon. Generic plans focus exclusively on physical training, leaving you unprepared for the psychological barriers during a 140.6-mile day.
This mental conditioning doesn’t happen by accident. It’s deliberately built into your training program by someone who’s guided others through these exact challenges.
Beyond physical training, we’ve built our coaching around five core mindset principles:
Only expend energy on things within your control. Our athletes learn to identify what’s within their control and channel their energy exclusively there, preventing wasted mental energy on circumstances they can’t change.
In every situation, there’s a positive IF you’re willing to look for it. This isn’t empty positivity – it’s a strategic approach to identifying the advantage in every situation, developed through deliberate practice.
We actively train our athletes to compete against themselves, not others. No Strava stalking, no comparing watts with training partners. This focus creates mental freedom and dramatically reduces anxiety.
Integrity in training is non-negotiable. Our coached athletes commit to bringing full effort to every session – not just the ones that feel good or when someone’s watching. It’s about becoming the athlete you aspire to be, even when no one’s looking.
When something goes wrong, our athletes ask, “What could I have done differently?” instead of finding external factors to blame. This ownership mentality creates problem-solvers who continuously improve.
Let’s address the elephant in the room: coaching costs money. But thinking about coaching purely as an expense misses the bigger financial picture.
Consider what you’re already investing:
After investing all that, choosing a generic plan is like buying a sports car and filling it with the cheapest gas.
You’ve already committed to the big expenses – why compromise on the element that will most determine your success?
Moreover, good coaching often saves money by preventing injuries, recommending only necessary equipment, and ensuring you don’t need a second race because your first attempt falls short.
The difference between coached athletes and self-trained ones becomes painfully obvious on race day. While the self-coached athlete hopes their plan covered all bases, the coached athlete executes with confidence, knowing their preparation was specifically designed for them.
Generic plans are better than random training, but they set a dangerously low bar. True Ironman coaching builds a bridge between where you are today and your full potential – not just to finish, but to perform at a level you might not believe possible right now.
👇 Apply now and we’ll see if you’re a fit for our athlete roster.