Golden Rule #5 Extreme Ownership

Previously I gave a little bit of insight into my Coaching Ethos and Athlete Philosophy and my 5 golden rules.

I’m diving a little bit deeper in to each one in separate posts. So far I’ve discussed Rule #1 Control the Controllable, #2 Find the Positive, #3 Focus on You and #4 100% Effort.

Time for the last piece of the Mindset puzzle…

#5 – Extreme Ownership

Hands up, this one isn’t mine. I stole it from Jocko Willink, ex Navy Seal.

If you haven’t heard of him or heard of his theory of Extreme Ownership before do yourself a favour and look it up. He has many YouTube clips, there is a short 13 minute TedxTalk and he has actually published a book called Extreme Ownership and it is 100% worth a read, or a listen.

In a nutshell Extreme Ownership means having a unwavering “the buck stops here” attitude.

It means owning your failures and your mistakes. It means never looking for someone else to blame, even if other people did contribute to the situation.

Why? Because when we own our problems we find solutions. When we take ownership we get shit done.

Ultimately you are responsible for your life. If you want to be a success, take full responsibility.

Stop blaming the fact you are tired, you are busy blah blah blah.
Most people are tired, most people are busy. You aren’t so different, your circumstances arent all that special.
You are just getting in your own way.

If it is something worth chasing, find a way to make it happen. It might look a little different to how you thought it would but if it works, it’s working.

If you want to truly be the best version of you, it’s time to take


About Liza Smith

Liza: The Endurance Expert – Unlock Your Peak Athletic Potential!

Dedicated to endurance, particularly in extreme events like Ironman, OCR and Ultras, Liza stands out not just as a coach but as an emblem of determination and tenacity.

With a reputation for moulding winners and transforming raw potential into prowess, Liza is the top pick for those aspiring to reign supreme in their sport.

Liza’s coaching philosophy centres on the power of the mind. Her five pillars – Control the Controllable, Find the Positive, Focus on You, 100% Effort, and Extreme Ownership – guide athletes to both mental and physical excellence.

Whether you're just starting out or vying for the gold, Liza ensures your hard work delivers results. Train with Liza and unleash the ultimate athlete within you.